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Pivot Newsletter Issues
- Fundamentals of Corporate Naming
- Recruiting in a Tough Climate
- The 30-second Brand
- Why Brands Fail
- Why Simplicity Matters
- Elements of a Successful Brand 1: Positioning
- Elements of a Successful Brand 2: The Tagline
- Elements of a Successful Brand 3: Personality
- Elements of a Successful Brand 4: Brand Promise
- Elements of a Successful Brand 5: The Name
- Elements of a Successful Brand 6: The Logo
- Elements of a Successful Brand 7: Color
- Elements of a Successful Brand 8: Messaging
- Elements of a Successful Brand 9: Imagery
- Differentiation and the Professional Service Firm
- How to Market in an Economic Downturn
- Setting a Competitive Marketing Budget: Part 1
- Setting a Competitive Marketing Budget: Part 2
- Is Social Media Worth the Investment?
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